Skip to content
Nick DiMoro in a navy jacket and oatmeal knit sweater, leaning on a concrete column

Builder · Fractional CMO · AI SEO · CEO, Mover Marketing AI

You run the trucks. I'll build the marketing.

I spent years running and growing a moving company, from 3 trucks to 16+. Today I'm building Mover Marketing AI, the agency behind the websites, local SEO and AI tools for 100+ moving companies. I work with home service owners who want marketing they can understand, measure and own.

in moving and home service marketing
10 yrs
trucks at My Pro Movers in three years
3 → 16+
moving companies we market today
100+
less software spend after we built our own tools
65%

The approach comes from moving and works for any business that sends a truck to a customer's home.

  • HVAC
  • Plumbing
  • Roofing
  • Electrical
  • Cleaning
  • Landscaping
  • Garage doors
  • Moving
What I do

Four ways I help home service companies grow

01 / Builder

I build the tools we run on.

Our CRM, rank tracker, citation builder and Google Business Profile tools are ours. I write them with AI, test them on real accounts and swap parts out when something better shows up. I'd rather own a tool than rent one I can't change.

02 / Fractional CMO

A marketing lead who knows the business.

I know what the off-season does to cash flow and what a bad review costs you. As your fractional CMO, I watch your numbers and tell you what I'd do, including when the answer is to spend less.

03 / AI SEO

Get found where your customers look.

People find you on Google Maps, in regular search and now in AI assistants like ChatGPT. Most of our clients already get leads from ChatGPT. I build for all three and stay inside Google's rules.

04 / CEO, Mover Marketing AI

The agency I'm building for movers.

Mover Marketing AI handles websites, SEO and local search for 100+ moving companies. We work month to month on a two-way commitment: we do the work and back you up, and you keep us in the loop so the work can land. The website we build is yours to keep.

Proof

Two numbers I'm proud of

Our own agency

We cut our software bill 65%.

We were paying about $17,000 a month for software and using a fraction of it. So I built our own CRM, rank tracker and citation tools. Today the bill is less than half of that.

About $132,000 a year back in the business

My Pro Movers

3 trucks to 16+ in three years.

I spent years grinding and growing a local moving company, My Pro Movers, and I led the marketing while we went from 3 trucks to 16+. That experience taught me what other owners need from marketing: booked jobs you can trace back to where they came from.

5x the fleet

Where I start

Four questions I ask every owner

  1. 1. Can a customer tell where you work?

    If the customer isn't sure, Google won't be either.

  2. 2. Does your website back up your trucks and your reviews?

    People see your truck, then they look you up. Your website decides whether they call.

  3. 3. Do you show up across your whole service area?

    Many companies rank near the office and fade across town. Your Google Business Profile and local pages close that gap over time.

  4. 4. What are you paying for that you never use?

    We asked ourselves that and cut our software bill 65%.

Get the Four-Question Checkup

The same questions I ask on every first call, as a free self-audit you can run in 20 minutes.

Is this a fit?

Who I work with, and who I don't

A good fit:

  • You own a home service company with trucks and crews, usually doing $1M or more a year.
  • You know your numbers, or you want to.
  • You'll give us access and feedback so the work can land.

Probably not a fit:

  • You need leads by next week. SEO takes months, and I'll tell you that up front.
  • You're shopping for the lowest price.
  • You want someone to promise the #1 spot on Google. Nobody honest can.

Not a fit yet? The Four-Question Checkup and The Sauce are free, and I'm happy to point you to someone better suited.

Ways to work with me

Diagnose first. Build fast. Then keep pace.

Every engagement starts with a diagnostic, so neither of us guesses. Monthly work is month to month.

01 The Diagnostic

From $500 per service, per market

One service in one market. We audit your website, Google Business Profile and the top competitors in your maps and search results, find the gaps, and hand you a roadmap with costs and the point where it pays for itself, using your numbers. Keep the roadmap either way.

Start with a diagnostic

02 The Build

Fixed scope and price

We carry out the roadmap in weeks, not a year: website, pages, Google Business Profile, tracking and content. You know the price before we start.

Ask about a build

03 Keep Pace

Month to month

Ongoing work matched to what the top competitors in your market actually do each month: content, reviews, Google Business Profile activity and links earned the right way. Add a new service or city when you're ready.

Talk about keeping pace

04 Fractional CMO

By conversation

For owners who want one person leading all of it: the plan and budget, your vendors and agencies, a weekly look at the numbers, and my team building the sites, tools and SEO.

Start a conversation

You'll know the timeline before you pay

SEO is slow, and I'd rather you hear that from me now than feel it in month three. The diagnostic spells out each phase for your market, and we repeat it at kickoff so nobody is surprised.

  1. 1. Diagnose

    We audit, find the gaps and hand you the roadmap.

  2. 2. Foundation

    Site structure, tracking, Google Business Profile and research.

  3. 3. Build

    New pages, content and fixes go live. Rankings start to move before calls do.

  4. 4. Keep pace

    Calls and booked jobs follow as you reach the top of page one and the map pack.

Rankings move first, and calls follow once you reach page one. That's normal, and we track both.

The Sauce

The stuff I'd tell you on a call: what's working across 100+ moving companies, what I'm building next and what it costs. Written for home service owners who'd rather see the work than hear a pitch.

Is it a bad idea to talk for 20 minutes?

You tell me what's working and what isn't. I'll give you my honest take on where I'd start. If I'm not the right fit, I'll say so and point you to someone who is. Either way, you leave with something useful.

Book 20 minutes

You talk first. Either of us can say no.